Shimano X-store European roll-out
Shimano is implementing the new X-stores throughout Europe. So far more than 150 stores haven been built in Italy, Germany, Belgium, the Netherlands, UK, Russia and South-Africa. A flexible and updatable in-store concept to create customer experience around the Shimano brand. With videos and information banners the features of the products are explained and the assortment is built in a clear way. Also the products are not behind glass but the consumers can touch and feel them. For Impact a Turn-Key project from design up to installation.